My focus group and what I learnt from the results.

During the process of filming this focus group my main objective was to understand the perspective of the average teenager living in London.  The questions I decided to ask range from their taste in clothes to their opinions of the realism of my teaser trailer storyline.

During the creative process of making the concept of my teaser trailer I was conflicted with my idea of staging a mugging because it seemed cliche and unrealistic. However the response from my focus group has given me confidence in this idea because they said that it was realistic and reflective of society ("within the society we live in now it happens a lot").

They recommended that we keep the teaser trailer exciting by making it unpredictable ("You have to find out how to balance the violence with emotion because if you do too much emotion we will find it boring") this piece of advice is very important and will influence my teaser, especially when it comes to making my shot list. For example now that I'm aware that my audience wants a balance between emotion and action I will use a mixture of close ups and long shots.

To me it feels like using London as the main setting has become a cliche but I wanted to know whether or not my focus group also held this view and it turns out that they did ( "instead of using london you could use the countryside or the seaside"). Although filming in the countryside is a good idea because it breaks the monotony of just using central london, the countryside is not local and therefore filming there is not practical.  The most important part though is that I understand that using different locations can be more aesthetically pleasing and engaging. During the filming process I will use different locations because it will keep my audience engaged.

Originality is hard to come across in films nowadays, my group and I were unsure whether or not to let our influences (Adulthood and Shank) be shown in our teaser. "It wouldn't really hurt to take aspects of Adulthood" this has shown me that my audience won't mind if I demonstrate my influences.

Now I don't feel the need to change the concept of my teaser trailer because they seemed to gravitate towards it very well.