The masthead is recognisable because its used in every issue of total film. Total film is an established film magazine and this is reinforced by the quality of this front cover, for example the main images are composed to make them appear to be running away, this illusion will engage a reader because they will feel that there is a feeling of urgency being conveyed. The main images take up the majority of the space of this cover letting the reader know that these two characters are going to be the main focus of this issue. The female character is wearing a dark red dress which matches with the colour of the main cover line, this is eye catching because the colour red stands out against the blue background and the white masthead. The pug and buzz words are used to entice the customer to buy the magazine by making it appear like they are part of an exclusive minority that get the first look at the new movies. The extra text at the bottom outline the other stories in this issue making it seem like the customer will be buying more for their money which encourages them to purchase this issue. The banner 'The modern guide to movies' is indicating to a potential buyer that this magazine will help them keep up with contemporary films. This encourages a new film watcher to read the magazine so that they know when new films are released and what the critics think about the current films in the cinema.
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