Tuesday, 25 March 2014

Our target audience profiles





Ethnicity- White, Black,Asian 
Gender- Male
Age- 17-20
Religion-No specific religion
Occupation- Student or employed
Hobbies- Playing football,
watching films with friends, 
spending time with friends, ect.
 Class- Working class 
Personality- Opened minded, outgoing and opinionated. 
Musical taste- Mainstream rap music 
Fashion sense- Well known fashion brands, for example Nike, Topman, Levis and so on. 
Family- It would be ideal if they had siblings. This is for two reasons:
The first reason is that they will find it easier to relate with the relationship of the characters in the trailer.
The second reason is that if a younger sibling observes that his older brother enjoys this trailer, he will be compelled to watch the trailer himself because he might look up to his brother and will try to minor his interests. As a result this builds brand trust for my product.
This makes it more likely that my product will be successful commercially.




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