The composition of the Avatar poster sees the film's main protagonist, Jake Sully and his avatar, in the very centre. This suggests that the narrative may concentrate soley on the main protagonist. However Jake Sully is placed aside his avatar to reinforce the epic science fiction genre of the film. Jake Sully is played by Sam Worthington, who was a rising acting talent when this film was released in 2009 and by placing him on the cover it would have attracted his growing fanbase which would have increased the likliness of the films box office success. The color scheme of bright blue and light yellow is a passive colour suggesting that this film will have not have a lot of violent themes. Jake Sully looks like he is in deep thought, suggesting that there will be some type of character conflict in the film.
This poster does not present a clear narrative, instead it is ambigious adding an engigmatic element to the films main protaganist. The text at the top of the poster showcases two critically acclaimed films Titanic and The Terminator made by James Cameron who also directed Avatar, this also may have contributed to the box office success of the film because it attracted James Cameron's fans to watch Avatar.
This poster does not present a clear narrative, instead it is ambigious adding an engigmatic element to the films main protaganist. The text at the top of the poster showcases two critically acclaimed films Titanic and The Terminator made by James Cameron who also directed Avatar, this also may have contributed to the box office success of the film because it attracted James Cameron's fans to watch Avatar.
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