Director J . J. Abrams is back with the new Star Trek sequel Into Darkness. Star Trek Into Darkness is an American science fiction action film. Following the first successful Star Trek film which was both well received by fans and critics ,grossing an impressive $385,494,555 worldwide in 2009, fans of the franchise have been patiently waiting and this teaser trailer does not disappoint.
What strikes me the most in this teaser is the attention to detail of every building, uniform, explosion and spacecraft. This not only shows the fans that the Paramount studios haven't compromised their big budget on creating an authentic looking Star Trek universe, it also provides the fans with an immersive experience which will build the anticipation leading to the release of the film. Since this is a sequel the majority of the teaser is dedicated to showcasing the original cast ranging from Spock played by Hero's star Zachary Quinto, to James T.Kirk played by Chris Pine in order not to lose the support of the core audience of Star Trek fans.
This proves to be an effective strategy in reinforcing a feeling of familiarity felt by the fans who watched the first film, gaining their interests because they either enjoyed the cast or hated it, either way it could result in a feeling of nostalgia since the first film was released in 2009 and this sequel was released in 2013. This feeling of nostalgia could possibly help to convince a lot of fans to attend their local cinemas to watch Into Darkness because they may want to re live their experience watching the first film.
However along with a few familiar faces the fans are also introduced to a new character Khan played by Sherlock star Benedict Cumberbatch. Benedict Cumberbatch is a new rising actor and has developed a big fanbase due to his role as Sherlock Holmes in the successful British show Sherlock. The decision to cast Cumberbatch as the villian in this film is a smart move by J. J. Abrams because it takes advantage of Benedict's popularity and big fanbase, increasing the likeliness of box office success. On the other hand though this is Benedict's first major role in a big hollywood blockbuster movie which seems like a risky move. Although you could argue that his lack of experience on the hollywood scene is indeed a risky move, its nice to see Paramount Studios taking risks on a fresh new acting talent instead of playing it safe. This gamble seems to have payed off since Into Darkness grossed $466,978,661 worldwide. Critics and fans also praised Benedict's performance demonstrating his contribution to the films box office success.
The combination between fast and slow fade to black transitions in this teaser builds some momentum because it bombards the audience with different images of the characters and the scenery,adding to the immersive experience. The target audience for this film are fans of action sci-fi and die hard Star Trek fans, this is reinforced with the constant establishing shots of a futuristic and advanced city along with a 4 second shot of a spacecraft. This teaser , like many teaser trailers, is ambiguous and leaves the audience wanting more, what makes this a successful teaser however is its ability to display a lot of detail in establishing shots while also showcasing famous actors and special effects. The editing is also slick and smooth.
As far as incorporating any elements of this teaser trailer in my own teaser is debatable, I do not have neither the budget or the resources to recreate the special effects or the scenery in this teaser however I could incorporate the slick editing through the use of fast and slow fade to black transitions in my own teaser. I also like the idea of using a V.O to add an element of mystery to who the voice might correspond to and what that character might be like according to what he/she is saying in this V.O, like they did in this teaser trailer.
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